DiscoverWhy You Hate SalesHow Know, Like, Trust Really Works in Business | E132
How Know, Like, Trust Really Works in Business | E132

How Know, Like, Trust Really Works in Business | E132

Update: 2025-04-14
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You’ve heard we buy from those we know, like, and trust.

But this isn’t the whole story, is it?

And the rest could be the difference between more sales and no sales.

It’s time for us to flip the script on the traditional “know, like, trust” strategy and break down what we really need in order to buy your offer.

Today on the People Over Profit podcast, you’ll learn:

✅ Why people can like you but still not buy from you

✅ The 3 specific things your audience needs to feel before they buy

✅ How to make content that sells —without sounding salesy (or fake)

If you’ve been thinking, “if they just get to know me, they’ll buy,” this episode is going to make selling a LOT easier for you.

Tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out most to you about this one!

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

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How Know, Like, Trust Really Works in Business | E132

How Know, Like, Trust Really Works in Business | E132

Justine Beauregard