How Many Touch Points Does It Really Take to Win a Deal?
Update: 2025-08-19
Description
If you’ve ever wondered how many touch points it takes to close a sale, this episode is for you.
Looking for a magic number? You won’t find it here — because it’s not about quantity. It’s about aligning your touch points with where your buyer is in their journey: recognizing a problem, considering solutions, and finally making a decision.
In this episode, I break down what to share at each stage of the buyer journey — plus two surprising stats about why most people leave money on the table. You’ll walk away knowing how to build a simple, intentional touch point strategy that actually moves people forward.
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