How Nando Barnett turned Selling Style from a tiny home-staging side hustle into a booming multi-million-dollar brand, scaling from 2 to 47 team members and completing 1,400+ jobs a year — a true business success story. (Episode 752 - Nando Barnett)
Description
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Nando Barnett shares how he transformed Sell in Style from a small home-staging side hustle into a fast-growing multi-million-dollar company. After leaving a 10-year corporate career, he and his wife Sarah started flipping houses, which eventually led real estate agents to request their staging help. They went all-in during 2020, reinvesting everything, scaling from just the two of them to a team of 47. Nando explains how adapting as a leader, understanding clients deeply, and taking fast action fueled their growth to more than 1,400 jobs a year. He also highlights the importance of systems, mentorship, and building a strong team culture. The journey shows how clarity, bold risks, and a client-first mindset can turn a simple idea into a highly successful business.
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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business Questions:
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What do you think is the hardest thing in growing a small business?
According to Nando Barnett, the hardest part of growing a small business is mental attitude — staying strong when things go wrong, handling pressure, and quickly shifting from problems to solutions without getting stuck emotionally. He says you have to absorb the stress, process it, and then move forward with clear action, because your mindset determines how well you lead the business through tough moments.
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What's your favorite business book that has helped you the most?
Nando Barnett says the business books that helped him the most are Buy Back Your Time by Dan Martell, Atomic Habits by James Clear, and several leadership-focused books like Leaders Eat Last, which have all influenced his mindset, productivity, and approach to leading a fast-growing business.
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Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
According to Nando Barnett, he doesn't follow a long list of podcasts, but he focuses heavily on online learning by surrounding himself with mentors and expert content; he even redesigned his entire Instagram feed so that whenever he opens it, he only sees business leaders, coaches, and people he admires, allowing him to constantly learn, stay motivated, and absorb practical insights that help him grow his business.
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What tool or resource would you recommend to grow a small business?
According to Nando Barnett, the best tool to grow a small business is mentors, as he believes they dramatically shorten the learning curve, help business owners avoid costly mistakes, provide clarity during difficult decisions, strengthen mental resilience, and guide both day-to-day operations and long-term strategy, which is why he personally works with multiple mentors and invests heavily in ongoing coaching and advisory support.
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What advice would you give yourself on day one of starting out in business?
According to Nando Barnett, the advice he would give himself on day one of starting in business is to strengthen his mental attitude, stay positive, push through the difficult weeks, and always support his team, because maintaining resilience and backing the people around him are what ultimately drive long-term success.
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Quotable quotes from our special Grow A Small Business podcast guest:
Take action every day, even when it feels uncomfortable – Nando Barnett
Success grows when you adapt yourself and lift the people around you – Nando Barnett
Mental attitude is the engine that pushes your business forward – Nando Barnett
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