DiscoverBeyond the MatHow Natalie Holloway rebuilt Bala into an iconic fitness brands and her 80% rule to get more done
How Natalie Holloway rebuilt Bala into an iconic fitness brands and her 80% rule to get more done

How Natalie Holloway rebuilt Bala into an iconic fitness brands and her 80% rule to get more done

Update: 2025-05-22
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On this week’s episode, I’m joined by Natalie Holloway, co-founder of Bala, the brand behind the iconic Bala Bangles. Natalie shares top business insights, how she and her husband launched Bala while traveling the world, the highs of early success, and the tough rebuild after the pandemic. We talk about their game-changing Shark Tank moment, her go-to wellness hacks (includes serious habit-stacking!), and a sneak peek at what’s coming next with Bala Mama.


Follow Natalie Holloway on Instagram @natalieholloway and @bala. Purchase their products here.  


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How Natalie Holloway rebuilt Bala into an iconic fitness brands and her 80% rule to get more done

How Natalie Holloway rebuilt Bala into an iconic fitness brands and her 80% rule to get more done