How Noor Chopra grew Touristy to 100k+ subscribers 100% organically
Description
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm."
Touristy, loved for its witty tone and skimmable format, has captivated a diverse audience, soaring to an impressive 111,000 subscribers in just four years. The impressive part? She's grown it 100% organically.
In this episode, Dylan & Noor discuss…
- The Birth of Touristy: How a pivot during the pandemic led to the creation of a unique newsletter platform.
- Growth Tactics: The unscalable yet effective strategies Noor employed to kickstart subscriber growth.
- Content Creation: The art of curating engaging and relevant content that resonates with readers.
- Monetization Journey: From the first ad dollar to a diversified revenue stream without spending on ads.
- Engagement Secrets: Maintaining an astonishing open rate and the role of visual content.
- Future Aspirations: Noor's vision for Touristy and potential ventures into podcasting.
- ...and much more!
OTHER LINKS MENTIONED
Touristy newsletter
Noor on LinkedIn
Noor on Twitter/X
Dylan on Twitter/X
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