How Olympics turned into a billion-dollar behemoth & India's pitch
Update: 2025-12-21
Description
This week, Amit and Mihir are joined by a special guest, Michael Payne. Widely credited as the architect of the modern sports marketing model, Payne offers a ring-side view into some of the biggest Olympic deals and explains how the mega-event was transformed into a commercial colossus. The former marketing director of the International Olympic Committee -- who recently published his third book, _Fast Track and Dark Deals_ -- also explains what India must be wary of as the country mounts and aggressive pitch to host the 2036 Olympics.
Produced by Shashank Bhargava
Edited and mixed by Suresh Pawar
Produced by Shashank Bhargava
Edited and mixed by Suresh Pawar
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