How Papa Murphy's '$10 Tuesdays' promotion evolved
Description
In our most recent Pizza Marketplace Podcast, Mandy Detwiler, editor of Pizza Marketplace, talked to Dallas Massey, senior vice president of Papa Murphy's Take N' Bake Pizza. Massey discussed the brand's $10 Tuesdays promotion and how it has evolved over the years.
In the beginning, consumers could purchase any pizza in any size for $10 on Tuesdays. Over the years, however, with the rising costs of labor and ingredients, individual Papa Murphy's stores have altered their $10 Tuesday promos. Today, guests can get any pizza for $10.99 to $13.99 depending on the location, and some Papa Murphy's operators have limited the type of pizza that can be ordered.
"I would say Papa Murphy's was built on $10 Tuesdays," Massey said. "I've been around the brand now a little over a year, year and a half. And I don't talk to anybody that doesn't bring up the Tuesday promotion. So I would say that there's a lot of brand equity that is built into $10 Tuesday. And ultimately, it's something that our franchise partners know and love."
To listen to the podcast in its entirety, click the link at the top of the page.
United States
