How Press Sports Harnessed Real Community And Relevant Communications To Build “TikTok For Athletes”
Update: 2022-05-12
Description
Think TikTok for sports, and then add LinkedIn to help athletes and coaches connect. It’s the winning recipe that has allowed Press Sports to build a committed community of over 250,000 users across 70 countries. In episode #465, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz talks with Drew Williams, Co-Founder & CMO at Press Sports. He shares how he and his team found their niche — and the inspiration — to create a thriving community. He also reveals how he mapped engaging user journeys to boost conversions, connect with fans, and take on the social networking giants head-on.
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