How Puma’s new senior VP of marketing is building the brand

Update: 2024-11-13

Description

Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

How marketers responded to 2024's biggest social trends

2024-12-1826:55

What marketers need to know about branding AI tools effectively

2024-12-1122:28

How the NAACP is renewing support for racial justice

2024-12-0417:58

Poshmark’s CMO on recent seller backlash and live shopping

2024-11-2723:37

How Alloy Women’s Health is removing stigmas around menopause

2024-11-2021:24

How focusing on the movable middles fuels short-term growth and long-term sustainability

2024-11-1814:44

How Puma’s new senior VP of marketing is building the brand

2024-11-1321:01

Getting the most from your ad agency

2024-11-0621:19

Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management

2024-10-3025:55

How Trustpilot’s TrustScore builds consumer confidence and drives brand growth

2024-10-2815:34

Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list

2024-10-2322:16

Behind the creation of Hi-Chew's first mascot

2024-10-1621:01

How Bose is marketing its new clip-on headphones

2024-10-0925:49

How Albertsons uses customer insights to deliver fresh marketing

2024-10-0220:08

How Klarna is using AI to cut marketing and agency costs

2024-09-2525:45

How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction

2024-09-1823:21

How Celsius is building a resilient brand in the volatile energy space

2024-09-1122:00

Behind Potbelly’s limited-time offer strategy

2024-09-0426:39

Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand

2024-08-2821:14

How GoGo Squeez learned it had Gen Z and millennial fans

2024-08-2122:13

00:00

How Puma’s new senior VP of marketing is building the brand

#box-pro-ellipsis-173494591017725{-webkit-line-clamp:2;}How Puma’s new senior VP of marketing is building the brand

How Puma’s new senior VP of marketing is building the brand

Ad Age

How Puma’s new senior VP of marketing is building the brand