How Quitting Corporate Twice and the Pandemic Led to ‘Accidentally’ Building $20M Fitness Brand BALA with Natalie Holloway
Description
Natalie Holloway, co-founder of stylish and functional fitness brand Bala Bangles, joins The Gen She Podcast to share how corporate burnout, world travel, and the Pandemic led her to build Bala into the household name it is today. Natalie opens up about her initial career in advertising and how a growing discontent led her to take a bold leap—leaving the security of corporate life to explore the world and ultimately, discover her entrepreneurial spirit.
Natalie shares how her journey through 13 countries inspired the creation of Bala Bangles—stylish and comfortable ankle and wrist weights designed to elevate any workout. A combination of strategic planning, passion, and resilience fueled Bala's growth, as Natalie recounts pivotal events like their Shark Tank experience, which coincided with the lockdowns of the Covid-19 pandemic, propelling the brand into the spotlight. Natalie discusses the intricacies of scaling a CPG business, the challenges of inventory management, and the critical importance of maintaining a close eye on finances.
Moreover, Natalie addresses the complexities and empowerment of balancing motherhood and entrepreneurship, offering a nuanced take on how being a parent has sharpened her skills in prioritization and efficiency. Learn what it takes to thrive as an entrepreneur as Natalia sheds light on the perseverance and ingenuity required to transform a simple idea into a successful brand.
United States
