How Shall We Live? Rethinking the Future of Place with Human Nature’s Joanna Yarrow
Update: 2025-11-05
Description
In this episode, Blue Earth Co-Founder Guy Hayler sits down with Joanna Yarrow, Co-Founder and Chief Impact Officer of Human Nature, a campaigning sustainable developer and Blue Earth Ventures member currently raising £1.5 million through our platform. Joanna shares her journey from growing up in the Sussex woods to leading IKEA’s global sustainability strategy, and how those experiences shaped her mission to transform how we design and live in towns and cities. Together, they explore the story behind The Phoenix project in Lewes, the challenges of changing the UK’s planning system, and the future of regenerative development. A conversation about courage, systems change, and the power of place to shape a better life for people and planet.
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