How She Built Her Interiors Business and Kept Going with Siobhán Lam
Update: 2025-09-16
Description
In this episode, Susan chats with Siobhán Lam, founder of April and the Bear, about her journey from growing up in a family of entrepreneurs to creating one of Ireland’s most-loved interiors brands. Siobhán shares how spotting a gap in the market led her to start her own business, the resilience it takes to keep going, and why reframing failure has been key to her success.
They explore the skills that have shaped her founder journey - creativity, determination, and the belief that you can do anything you put your mind to. Plus, Siobhán offers her tips for designing a room full of personality and style.
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