How She Turned Home Staging Into a Successful Scalable Furniture Franchise | Courtney Clark of Set the Stage
Description
Episode 91: On this episode of Pursuit of Profit, Cliff talks with Courtney Clark, founder of Set the Stage - a home staging company.
What started in 2016 with a simple vision has grown into a national brand with over 50 locations sold, and honestly, they're just getting started. Here's the twist... Set the Stage isn't just a home staging business. Over 50% of their revenue comes from furniture sales, turning every staged home into a retail showroom. It's a very clever, high margin, multi-revenue stream model serving home sellers, real estate agents, investors, and property managers.
If you've ever wondered how to turn interior design into a scalable business, or how to dominate a $6 billion industry riding the real estate wave, this conversation is for you. Take a listen...
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Timestamps:
02:08 - How Set the Stage started
05:31 - Number of locations & franchises
11:36 - No interior design skills
13:52 - Revenue streams
20:16 - New vs. used furniture
27:20 - New markets
33:40 - Money to invest
36:00 - Tech to help staging
38:15 - Startup costs
42:27 - Staffing model
47:48 - Looking ahead
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Links:
Watch the Pursuit of Profit on YouTube!
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram - /franocity
👍 Facebook - /franocity
💼 LinkedIn - /cliffnonnenmacher
💼 LinkedIn - /justinguevara
* Consult with Cliff and Justin @Franocity
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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.
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