How Shionogi's VP Turns Data into Commercial Success
Update: 2025-10-30
Description
In this episode of Pharma Sessions, host Jonathan Kaskey is joined by Anindita (Ani) Sinha, Vice President of Commercial Operations at Shionogi, to unpack practical approaches to drive market success, from translating complex data into actionable field strategies to building effective cross-functional partnerships between commercial and medical teams.
What You’ll Learn:
- How to translate complex analytics into simple, actionable field strategies
- Why combining influencer buy-in, clear communication, and compensation alignment is crucial for successful field adoption
- How to effectively bridge Medical Affairs and Commercial teams while maintaining compliance
- The framework for demonstrating ROI on data infrastructure investments through time-saving metrics and ease of insights
- Why clean master data management is fundamental to field force effectiveness and accurate performance measurement
- How to structure cross-functional collaboration between analytics, commercial, and medical teams for maximum impact
Anindita (Ani) Sinha is Vice President of Commercial Operations at Shionogi, bringing fifteen years of expertise in pharmaceutical and biotech commercial leadership. With a unique background combining an MPhil and doctoral work in microbiology, she has successfully transitioned from scientific research to becoming a strategic analytics leader in commercial pharma operations. Known for transforming complex market intelligence into actionable patient-focused results, Anindita has driven significant improvements across multiple organizations through data-driven decision-making and innovative sampling strategies.
Episode Highlights
Episode Highlights
- [00:00 ] Introduction
- [02:29 ] The Scientist’s Pivot
- [05:01 ] Scientific Thinking in Analytics
- [06:53 ] Two Essential Questions for Analytics
- [08:22 ] Turning Complex Data into 3 Sentences
- [10:30 ] Internal Influencers and Incentive Alignment
- [11:31 ] Tech as Enabler, Not Just a Tool
- [16:19 ] When Medical and Commercial Collaborate
- [22:20 ] What Success Looks Like
- [23:50 ] What’s ROI, Really?
- [27:45 ] Self-Care and Running Routines
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