In my professional opinion, establishing your team culture is the most important and effective way to build a dominant real estate machine.  Culture, as Bob Corcoran defines it, is based on my four pillars of a great business:  Pillar #1: You only hire people based on who agree to embrace your mission statement. You don’t have one? Develop it.

 Pillar #2: Hire people that agree to embody your core values. If your team doesn't have them, develop them.  Pillar #3: Patrick Lencioni wrote a book called The Five Dysfunctions of a Team. This is mandatory reading for all my teams that I personally coach. New hires have 30 days to read the book, and give a one-page book report.

Only hire people that agree to adhere to the five dysfunctions.   Pillar #4: Only hire people that agree to be self-managed and self-discipline. This is perhaps the most important of all.  When you have those four pillars in place, you will stand out as a team leader. With those four pillars, your world is going to change.  This is your business. You've spent huge sums building your brand. Build a brand that incorporates people who agree to abide by your vision and your plans for the future.  Once you do that,      1. Your life becomes easier    2.  Work-life balance is in place    3. And you make a lot of money  BOB CORCORAN & ASSOCIATES 850-303-0733 | info@bobcorcoran.com