DiscoverGrowth Marketing TodayHow The Demand Gen and Growth Team Work Together at Wave with Sarah Bugeja – Director of Demand Generation at Wave (GMT080)
How The Demand Gen and Growth Team Work Together at Wave with Sarah Bugeja – Director of Demand Generation at Wave (GMT080)

How The Demand Gen and Growth Team Work Together at Wave with Sarah Bugeja – Director of Demand Generation at Wave (GMT080)

Update: 2020-01-30
Share

Description

How can demand generation and growth teams work together? Some might think that demand gen's role is to just get more signups, while growth takes it from there. In this episode, Sarah Bugeja, Director of Demand Generation at Wave, shares how the demand gen and growth teams work hand-in-hand to bring in qualified leads.

In episode 80, you'll learn:

  1. How demand gen and growth team work together at Wave

  2. What is demand gen

  3. How to identify channels and scale them

This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at referralrock.com/growthtoday to start a free trial or get a consultative demo.  
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday

Show Notes

  • 8:01 – Sarah's career journey

  • 13:29 – The core and crux of demand generation

  • 18:53 – How do you measure the success of demand gen?

  • 24:42 – How demand gen and growth work together

  • 29:46 – Deciding between choosing a new channel or optimizing the current one

  • 34:56 – What is demand gen?

  • 39:32 – Sarah's one piece of advice to marketers

★ Support this podcast on Patreon ★

Comments 
loading
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How The Demand Gen and Growth Team Work Together at Wave with Sarah Bugeja – Director of Demand Generation at Wave (GMT080)

How The Demand Gen and Growth Team Work Together at Wave with Sarah Bugeja – Director of Demand Generation at Wave (GMT080)

Ramli John