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The ground just shifted for UK mortgages, and the ripple effects will hit every broker-client relationship. The FCA has removed the automatic “advice trigger,” allowing consumers to receive personalised information and still choose execution-only—if they actively opt out of suitability protections. That sounds like frictionless choice, but it also raises the stakes on clarity, risk, and long-term fit. We dig into what this means for brokers and borrowers, and why the smartest response is not panic—it’s a sharper value proposition.

We unpack the core risks: borrower confusion between information and advice, the temptation to chase “cheap” over suitable, and the reality that life events—job loss, a new child, rate shocks—turn neat products into complex decisions. We explore the new responsibilities on lenders to identify vulnerability and prevent foreseeable harm, and how advisors can position themselves as the human guardrail: context, stress testing, and ongoing support that a website or call centre can’t replicate. You’ll hear practical tactics to protect clients under Consumer Duty while proving why advice is worth paying for.

From retention strategies to tech-enabled service, we share a playbook you can put to work now: year-round touchpoints with market updates, proactive mortgage reviews, clear education on information versus advice, and digital journeys that match speed without sacrificing suitability. We talk CRM, automation, secure document portals, milestone messaging, and early outreach to clients likely to opt for execution-only or showing signs of financial stress. The theme is simple: compete on expertise, empathy, and outcomes—not just on price.

If you’re ready to future-proof your pipeline and grow a resilient, client-first business, this conversation is your map. Subscribe, share with a fellow broker, and leave a review to tell us how you’re adapting your retention and advice strategy.

I help employed mortgage brokers go self-employed with clarity, confidence and one-to-one mentoring. Find out how Pathways or Coaching works at craigskelton.co.uk

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