How This Nonprofit Retains 46% of Their Donors with Amy Gibson
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .
What if you could double your donor retention rate? Even as a small shop nonprofit?
That's exactly what Amy Gibson did, and she's on the podcast to spill her secrets.
Amy is a Muncie native and went to Ball State University. Directly out of college she started working at a telecommunications company that had 13 regional sales offices nationwide.
She worked her way up in the company from the Sales Assistant to the Executive Assistant to the President doing everything from training new sales assistants to running events and everything in between. (Sounds kind of like many of our nonprofit career trajectories!)
Amy is now the wildly successful Director of Resource Development at the Boys & Girls Clubs of Muncie - a position she took in February of 2020.
Since Amy implemented Bloomerang and started tracking donor retention they have gone from an average of 26% to 46%. By being able to see their donor retention they were able to create a sense of importance around doing programs to increase donor retention resulting in overall revenue.
We talk about the ways in which she loves on her donors, how she uses software to automate what she can, and her favorite and most challenging parts of being a Director of Resource Development.
Connect with Amy:
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/