Jon discusses the opportunity and benefits of being a podcast guest with podcast expert, Colin Gray. The conversation covers how to prepare effectively, the importance of standing out with unique viewpoints, and the value of personal stories in connecting with audiences. Additionally, they provide practical advice for pitch strategies, the significance of post-appearance promotion, and insights on content creation for architects. Colin, founder of The Podcast Host and Alitu, shares tools and tips to help prospective guests thrive in their podcast debut and offers resources to aid new podcasters. Colin encourages simplicity, content quality, and authenticity as key elements of successful podcasting.

Today's Guest...

Colin Gray is a podcaster, speaker, PhD, and founder of ThePodcastHost.com and Alitu. ThePodcastHost.com is a huge audio, video, and written resource on how to create a successful show. Alitu.com is a podcast maker tool, designed to help you create your podcast in the easiest way possible, and with full creative control, including call recording, audio cleanup, audio editing, building your episode, and hosting your show.

Episode Highlights...

00:00 Introduction

01:28 Meet the Expert: Colin Gray

03:59 The Power of Podcasting for Architects

08:04 Crafting Your Unique Pitch

16:26 Preparing for Your Podcast Debut

21:43 Avoiding Common Podcast Pitfalls

26:24 The Importance of Spontaneity in Podcasting

27:22 Vocal Warm-Ups and Technical Preparations

30:35 Leveraging Podcast Appearances for Growth

38:10 Creating and Promoting Your Own Podcast

43:50 Final Thoughts and Key Takeaways

46:54 Favorite Travel Destinations

48:41 Conclusion and Resources

Key Takeaways...

Preparation is Key for Being a Podcast Guest:

Spend time identifying and crafting your unique viewpoints and stories that differentiate you in your industry. Proactively send prep questions to the host, which can guide the conversation and ensure you cover important points during the interview. Plan technical preparations, like testing software, ensuring no updates disrupt the recording, and doing vocal warm-ups to enhance your speaking performance.

Promote and Leverage Your Podcast Appearance:

Actively promote your podcast episode on your social media channels, email list, and website to help grow the show and build a favorable relationship with the host. Use the episode content in various ways, such as embedding it on your website, creating clips for social media, or adding it to playlists to maximise its value and reach. Consider reusing the episode content for your marketing materials or as a feature on your "About Me" page, which can be powerful in showcasing your expertise.

Simplify the Process When Starting Your Own Podcast:

Focus on the content rather than getting bogged down by gear and software choices. Use simple, reliable tools to begin with. Embrace a 'live recording' mindset for the first few episodes to avoid the overwhelming task of editing and improve your speaking skills naturally. Start recording and publishing episodes as quickly as possible to gain experience and feedback, which will help you refine and improve your show over time.

Links Mentioned In The Episode...

👉 Get Started Podcasting with (free) resources from The Podcast Host 🎁

👉 Create Your Podcast The Easy Way Using Alitu

👉 Connect with Colin Gray on LinkedIn

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Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 Join our (free) WhatsApp Discussion Group 🎁

👉 Follow or Connect with Jon on LinkedIn 🤝

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In The Next Episode...

Next time Robert Woodburn Park joins Jon to talk about communications in architecture.