Shownotes:  How to create a Facebook page that rocks is the title for today’s podcast, it is part 2 in the series. the four areas we cover are creating the Facebook page, geting your custom URL, getting your first 100 followers and using 3rd party software to automate the posting process.

Alvern: Hello, ladies. Alvern here. Today we are going to be looking at how to create a Facebook page part two. If you have been following along, we did the part one about three or four weeks ago, and I decided to delay part two because I wanted to make sure that I dxplained the whole niche research process and resources that are available for you to do a proper niche research, because it’s so very important that you do sufficient niche research before you create a Facebook page.

All right. The areas we’re going to be covering today is the actual creation of the Facebook page. Then we will be talking about your custom name or custom URL. We will then head over to how to get your first 100 followers on your Facebook page. Then we will be closing off by looking at third-party software that you can use to manage your posts daily. Let’s jump right in.

Facebook Page Creation

You’ve done all of your niche research. If you didn’t get a chance to follow along on the part one, I will actually include a link here as well. You’ve done all the niche research. You decided on the goal of your page, your Facebook page. You’ve outsourced or even created the necessary artwork for yourself. You have at least a month or two months of posts lined up. You have all of your content ready, basically.

If you are having difficulty sourcing images at a low cost, I discovered in the meantime, from between my last podcast and this one, this really, really cool resource where you can actually get over 400,000 images that you can access for as low as or for under $30 month. They not only have images, but they have lots of other resources on there, as well. I include I link to the page. I have a page there that will actually give you details on that, so I’ll put a link here as well. Alright.

If you missed part one, please, it’s important that you go back and get all of your content ready before you even click the Create Page button, or at least before you publish it … Publish the page to the public. Because if you don’t have the necessary … Or it’s not up to scratch then the results that you would get wouldn’t be as good as if you had done everything and making sure you result in a really good quality Facebook page.

Having a Website is Imperative

Alright. You’ve all the information gathered. You’ve registered a domain name. I think I mentioned this in the last one. I’m not 100% sure. The joys of taking long to do the part two. Before you create a Facebook page … Well, it depends, really, on what the goal of the page is for. If it is … The only thing you’re going to be using is the Facebook page for … I’m trying to think what you can do. An isolation of any other external resources. Because mainly, if you have a website, it will really help. Probably something I probably need to talk about.

You got all your information, and what you would need to do then, if you don’t have an existing website and what you plan to do is sell products or services, or anything like that … Just remember that one of the most important or best piece of advice I can give you from my over 10 plus years experience doing this, is to please, please, please don’t grow your community or your tribe 100% on the Facebook platform. Because you have to remember all of the content belongs to you. You’re putting it on the Facebook platform. The Facebook platform does not belong to you. You may generate a really beautiful Facebook page, and you have all of the updates and videos and stuff that you put on there. But do have everything hosted on your own website, as well. So that, say for example, Facebook changes their terms and conditions, all of your efforts, your entire business isn’t held at ransom because of Facebook changing the way they do things.

Yes, it’s good to have your social media marketing strategy, depending obviously on the goals for your business. It’s good to have rare properties on Facebook or Twitter or Instagram or LinkedIn. But most importantly, because you’re putting all of that content on there, and you would have followers and all of that, and you’re building your empire or your business, you want to make sure that no one can hold you at ransom. Because Facebook, Twitter, LinkedIn, Pinterest, Instagram … They own that platform, and although the content belongs to you, they still own that platform and they can change things as much as they do, as much as they want, without your permission.

One of the most important things I’d advise you to do is to make sure that you have a website before creating a Facebook page, or at least, after you’ve created it, get organised in having your website.

One of the other reasons why it’s important to have your website, is you can drive traffic from Facebook to your website. And your ability to get your ads approved much quicker and to be favourable in Facebook’s eyes, is the fact that you actually have a website that links to that Facebook page.

When you click … So, you have all your website, you’ve got all your content. When you click the Create A Page button … When you log into Facebook, you would see on the left hand size or top right … So, every country, obviously, would have a different view, but you would see the Create A Facebook page … Create A Page button. You just click on that.

When you’re going to that, you would see a whole lot of fields. Like, the year you were founded, a description, depending on which country, and you’d have different things to fill out. The website, an e-mail contact. Lots of fields that you would need to get completed. My advise to you would be to complete every field, because you want to show that you are serious. You’re not a fly by night person who just wants to con followers to do certain things. You want to be an established organisation. You want to be viewed by both your followers and by Facebook as being a serious contender in the marketplace.

One of the things that it will ask you to do as well is to decide on what kind of page you are building. Is it a community, is it a product or service, is it a local store? Depending on which option, you decide and reveal both. I’ll explain four of the options for you.

If you are a product or service, that’s pretty standard and you just choose that once you’re selling products or you’re offering a service, whether it be consulting services or marketing services or an agency. You would choose that one.

The option where you want to be representing an official brand, for example … If it is that you’ve been in business for a number of years and you are a recognised brand, you would choose that option. So, an example … Kellogg’s or any one of those popular brands. You can choose that option.

You can be an organisation. You could be a non-profit organisation, which can be a brand but it’s more like an organisation, an institution like an educational institution. You can choose that option.

You can choose, also, a local store. One of the advantages of choosing a local store is you would be able to show up in the Google search engine. Once you’ve created a Facebook page, it will link … It will show up in the search engine’s as … Because you will be able to put yourself on the map. If it is you have a local bricks and mortar store … So, you have an actual physical location where people can actually come in and buy or, if you’re a hairdresser or anything like that … Once you create that page, Facebook will ask you to confirm your address or verify that you are who you say you are. Then, you will be more or less placed on the map based on your location.

So, when people go into Facebook and they look at your profile, they can actually see where your location is, and that also helps you rank in the Google search engines, as well as Bing and Yahoo!. Alright.

Like I said, complete every field on the settings. When you go into the settings, it will ask you to complete all of those little details. You complete every field as much as possible, but especially the ones that are relevant. The e-mail address you have to supply. It cannot be a sales@yourcompanyname.com. It cannot be marketing. It should be something a little bit more personal, like a person’s name. If it was for me, for example, it would be alvern@successunscrambled.com. Alright.

I’m just trying to make sure that I have given you sufficient information so you can be as successful as possible. Most importantly, since you’ve done your art work in part one … As part of your art work, you would have completed a cover for your Facebook page, as well as a sort of profile image, a profile photo. A profile photo doesn’t necessarily have to be a picture of you. It can be. But it can be a picture of something, like if it’s a product that you sell, a popular brand or design. You may want to put a picture or logo of that, or your company logo or something like that. What people would recognise you for. Especially if you’re an organisation with probably 20 employees and you don’t want to necessarily put a picture of the director. You want to put maybe a logo so people recognise that.

Now, once you have done that … Now, it is very, very possible while you’re creating your Facebook page that Facebook will prompt you to get a custom URL. So, depending on your history at Facebook and all of that, there is no hard and fast rule. Sometimes they let you do it, sometimes they don’t. If they don’t, don’t worry about it. All you ne