How To Effectively Target Older Filmgoers With Online Ads

Update: 2023-07-13

Description

In this episode of The Cinema Sitdown, we take a deeper look at the slow return of older cinemagoers aged 50+ to cinemas post-Covid. We also discuss how digital advertising can be better utilised to market films targeted to this demo through a case study of The Unlikely Pilgrimage of Harold Fry.

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