Join Nick Lamagna on The A Game Podcast with his guest Alex Neist the founder and CEO of Hostage Tape, with brilliant branding geared toward stop snoring and start sleeping selling over 51 Million strips and counting!  A simple behavior change (nasal breathing + mouth tape) turned into a category-defining, multi-million-dollar brand. Alex breaks down the health benefits and the exact branding moves—product seeding, polarizing naming, and the 95/5 awareness rule—that took Hostage Tape from zero to everywhere including Andrew Huberman and The Joe Rogan Experience Podcast.

This is a company helping athletes, entrepreneurs, high performers and the average person have better relationships and better health through better sleep!  Alex is a former Professional Arena Football League Quarterback  and entrepreneur who founded a seven-figure sports technology company called Vidswap that he eventually sold.  While looking for a cure for his own chronic snoring and sleep issues he was inspired to find a solution and created Hostage Tape which has caught on like wildfire with an amazing branding and marketing campaign.

For people who refuse to be held hostage by bad sleep. Wake up Rested, Present, and Unstoppable do NOT miss this podcast!

Topics for this episode include:

✅   The "sleep → energy → execution" loop top performers use

✅  The positive results mouth tape can have on your life and business

✅  Brand building from scratch: moat, memorable name, polarizing story

✅  How organic mentions happen and how he got on The Joe Rogan Podcast

✅  Turning customer problems into viral creative + More!

This is not medical advice, this information is for entertainment purposes only.  Please consult a medical professional before using any products as there may be risks depending on the individual.  

See the show notes to connect with all things Alex and Hostage Tape!