In this episode of The Checkout, we dive into a wild challenge—getting LeBron James to wear a DadGang hat! 🧢💥 Host [Your Name] is joined by DadGang co-founder Bart to brainstorm how to pull off this viral stunt. From designing the perfect hat to leveraging social media for maximum hype, we break down what makes challenge content work and why it could be a game-changer for brands.

We also discuss:

How challenge-based content can drive organic and paid marketing success

The balance between hype and inventory planning in eCommerce

The art of making content that works for both entertainment & advertising

A deep dive into neurodivergence in entrepreneurship (surprise self-discovery moment!)

The wild world of brand projections and why most companies get them totally wrong

This episode is packed with insights, laughs, and some hard truths about growing a brand. Don't forget to like, comment, and subscribe if you love these convos! 🔥💡

⚡ Subscribe for more eCommerce insights, brand breakdowns, and unfiltered takes!

📢 Follow us on social media:

Nick Shackelford

Twitter/X: https://x.com/iamshackelford

LinkedIn: https://www.linkedin.com/in/nickshackelford/

Instagram: https://www.instagram.com/iamnickshackelford/

Zoe Kahn

Instagram: https://www.instagram.com/_zoekahn_/

LinkedIn: https://www.linkedin.com/in/zoe-kahn-5b61aa129/

Twitter/X: https://x.com/_zoekahn_

YouTube: @ZoeKahn

Bart Szaniewski

Instagram: https://www.instagram.com/theszef/

LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/

Twitter/X: https://x.com/TheSzef

John Coyle

YouTube: @johnjhcoyle

Twitter/X: https://x.com/johnjhcoyle

Instagram: https://www.instagram.com/johnjhcoyle/

LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/

📩 Business inquiries: john@coyle-enterprises.com

Chapters:

0:00 - Intro: The LeBron Hat Challenge

2:22 - S/O Marpipe

4:01 - The viral content formula for brands

7:22 - A real lawyer tells us if this is legal

10:46 - How I'd do it

15:29 - S/O Heatmap

16:45 - Sneaky ads

22:44 - What do you do when your numbers aren't hitting

31:53 - When is it the agency's fault?

37:22 - We love Marpipe

39:07 - Customer centric projections

51:47 - We love Heatmap

53:18 - Logistics and customer service vs marketing

59:50 - Neurospicy announcement

1:11:20 - Bye now