DiscoverThe James Briefel PodcastHow To Grow As A Food Creator In 2025 | Seema Pankhania | EP03
How To Grow As A Food Creator In 2025 | Seema Pankhania | EP03

How To Grow As A Food Creator In 2025 | Seema Pankhania | EP03

Update: 2025-05-31
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This week, I sat down with food creator Seema Pankhania, best known as @seemagetsbaked, with over 2 million followers on social media. She shares her journey from training at Gordon Ramsay’s Lucky Cat to becoming a presenter and writing her debut cookbook, Craveable.

We talk about her rise as a food personality, her experience appearing on live TV, and the terrifying moment that nearly ended it all—when she fell off a literal cliff.

If you're dreaming of a career in food, this is a must-listen. Seema offers honest insights, valuable lessons, and plenty of inspiration.

I’m so proud of this episode and had the best time talking all things food with Seema.


00:00:00 - Intro

00:02:47 - Seema nearly died?!

00:14:01 - Early food journey

00:18:10 - Lucky Cat - Gordon Ramsey

00:26:15 - Mob Kitchen

00:30:25 - First content

00:34:44 - Hitting 1M followers

00:38:39 - Diversify

00:39:30 - How long to get 1M followers

00:42:07 - Making media your career

00:43:28 - How to stand out

00:45:33 - Tips to make better content

00:47:26 - Doing Saturday Kitchen Live

00:51:30 - Craveable

01:01:03 - Fun Food Questions

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How To Grow As A Food Creator In 2025 | Seema Pankhania | EP03

How To Grow As A Food Creator In 2025 | Seema Pankhania | EP03

James Briefel