How To Grow Your Podcast Audience
It’s no surprise the question we receive most often from podcasters is, “How do I grow my audience?” You’ve spent time and effort planning and creating your first episodes, or maybe you’ve already built up a solid catalog. But you might be lacking an audience size to match the quality of your podcast.
If so, you’re not alone. Putting your podcast out there is a major first step—not to mention a great accomplishment. But word of mouth alone will only get you so far. To get your podcast in the ears of more listeners, you have to take the necessary steps to reach them.
That’s why we put together these tips for growing your podcast audience—because whether you’ve had a show for a while or are just starting out, everyone’s story deserves a chance to be heard.
Target your specific audience
Before you commit to any particular growth strategy, try to narrow down your intended audience. While you may be thinking, “My podcast is for everyone!” keep in mind the key to growing your listeners is to find your niche. Rather than casting a wide net, pinpoint the unique value your podcast brings to the world and consider the audience who is most likely to listen to (and benefit from) your show.
The more specific your topic is, the easier it will be to identify and appeal to your audience. For example, the “Growing Up Halal” creators speak to a very specific community that they identify with: young Muslim-American women who feel they don’t have an adequate platform or representation.
Similarly, Angela Belt’s podcast, “The Mood Board,” focuses on the “intersection of race, culture, and interior design”—a concept very specific and unique to her interests and identity.
If your show switches topics, genres, and tones, you may want to narrow your focus in order to attract consistent listeners.
Research your podcast audience
In what part of the world do they live? What are their interests? What other podcasts do they listen to? Anchor’s built-in analytics can help you track down demographic data and trends with your current listeners—dig as deep as you can to put yourself in the mind of your audience.
Do your own research to find out where your listeners are most active online. Do they use social media platforms? Do they follow particular hashtags or subreddits? Figuring out where your audience already engages will help you learn where and how to reach them. You can start by asking your listeners via an Anchor Q&A or Poll.
Connect with your listeners
Once you’ve identified your audience, it’s time to connect with them. Some platforms might deserve more attention than others depending on your audience, don’t be shy about where you promote your show. Connecting with your listeners starts with getting the word out on any and all channels where you can reach them.
Focus on building a community around your podcast. By creating opportunities for listeners to engage with your podcast and each other, you can foster a sense of community that’s rewarding to be a part of and builds a dedicated following.
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