Scaling can feel daunting, but it doesn’t have to drain your budget.

In this team episode of Fuelling Foodies: The Food Marketing Podcast, Kate, Laura and Phoebe break down how food & drink brands can scale smart when cash is tight. From lo-fi content that outperforms polish to ads that convert on small budgets and email as the highest-ROI channel, this is a no-fluff guide to scaling sustainably.

Here’s what we cover:

• Why costs (CPC, CPL, CAC) are rising and how to prioritise spend wisely
• Real content that converts: UGC, behind-the-scenes, and factory tours
• Why you should never turn off marketing - only optimise it
• How to run ads that don’t blow the budget (start small → test → scale)
• Why boosting posts aren't the same as ads
• Email as your growth engine: pop-ups, competitions, and VIP segmentation
• Design hacks for higher deliverability (build for images-off, clear CTAs)
• How to plan your scaling strategy (forecast back, keep it simple)
• Why your DTC growth fuels wholesale + retail wins

If you’re scaling on a shoestring, this episode gives you a clear, no-fluff roadmap to keep momentum without overspending.

LINKS & RESOURCES:

• Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
• Want tailored support? Book a Strategy Call with Kate
• Join the Food Marketing Club for weekly support, resources & live training

If this episode resonated, subscribe, leave a review, and tag @kwmarketinguk - we love seeing how you’re fuelling your growth 🔥