It feels like everyone is obsessed with storytelling and personal branding. Especially on LinkedIn. But there’s a good reason for that.

In this episode, I’m joined by Ash Rathod. Ash is a Brand Consultant who specialises in helping businesses attract their ideal clients, retain them for longer, and charge them more using the power of storytelling.

If you’re struggling with attracting your ideal clients, sharing your story might be the answer. But if you’re like most creative business owners, it’s easier said than done.

Knowing how to tell your story in a way that resonates with your ideal clients is an obstacle in itself. And the self-doubt that many feel when it comes to being vulnerable is a whole other challenge.

This is why I invited Ash onto the podcast. Since becoming active on LinkedIn and sharing his experiences, Ash has doubled his business and has grown his following to nearly 70k. Ash has a unique and interesting story and he uncovers the storytelling strategies that have transformed his business.

Covered in this episode: 

• How Ash leveraged his story on LinkedIn to double his business.


• The secrets to building relationships with people you’ve never met.


• How to authentically share your story and link it with your business.


• How to turn self-consciousness into something positive.


• What a LinkedIn following of nearly 70k LinkedIn has done for Ash’s business.


• Who should you be tailoring your content to?


• Content creation ideas for those who hate writing.


• Ash’s top tips for creating content that resonates with your ideal listener.


• And much more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE 

Ash Rathod - https://www.ashrathod.com/

The Creative Life - https://www.mattessam.co.uk/ 

CONNECT 

Ash Rathod on LinkedIn - https://www.linkedin.com/in/ashrathod/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - 

https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam