How To Turn Community Conversations Into Business Results | Community ROI with Emma Wyatt
Description
“You have to be the advocate for your advocates, or nothing happens."
In this episode, we discussed how authentic relationships, active listening, and internal collaboration helped Grammarly connect its ambassador community directly to product growth, feedback, and brand advocacy, in particular:
👉 How Grammarly built a thriving ambassador community from scratch.
👉 The power of listening and how to turn feedback into impact.
👉 How to align with product, marketing, and content teams for business impact.
Join Yurii Lazaruk, the Community Consultant, and Emma Wyatt, a senior community and customer advocacy leader with a ton of expertise in social listening, customer experience, and creative campaign design, who's proven how powerful authentic word-of-mouth can be by building The Grammarly Collective a thriving ambassador community of more than 600 members from the ground up, in connecting community goals with business goals to drive business growth!
Connect with Emma and Yurii on Linkedin:
https://www.linkedin.com/in/emma-wyatt-1b5aa466/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Emma Wyatt: Community and Customer Advocacy Leader
(01:27 ) Defining Community for Business
(02:16 ) The Role of Community in Customer Support
(05:26 ) Engaging and Nurturing Community Advocates
(07:44 ) Building Relationships with Community Members
(14:28 ) Collaborating with Internal Teams
(20:15 ) Challenges and Solutions in Community Management
(24:48 ) Leveraging AI in Community Building
#communityROI #communitybuilding #businessgrowth
United States
