DiscoverMarketing Like a MotherHow UX Can Enhance Your Conversions
How UX Can Enhance Your Conversions

How UX Can Enhance Your Conversions

Update: 2023-05-21


This week on Marketing Like a Mother, Michelle is talking with UX copywriting expert Susan Reoch about all things user-friendly when it comes to your website, emails, funnels (and basically any other copy you use in your business!).

Susan has spent the last 10 years writing razor-sharp web and sales copy for everyone from local bookkeepers to She’s been featured in Copyhackers, Writers in Tech, Proceed with Passion and The Content Byte.

In this episode, Susan and Michelle talk about:

  • What User Experience (UX) is

  • How copywriting and UX are an unlikely match made in heaven

  • Susan's best advice for getting started using UX copywriting in your business

  • Using Design Thinking in your business to improve your results

And a whole lot more!


00:03 Exploring UX Copywriting

02:24 Role of UX and Copywriting in Enhancing User Experience

04:11 Conversation on the Benefits of UX in Digital Marketing

05:54 Marrying UX and Copywriting

07:47 The Merging of UX Writing and Conversion Copywriting

09:11 Conversation on UX and Copywriting Techniques

10:44 Exploring UX Copywriting for Small Businesses

16:42 Exploring User Journeys for High Ticket Services

19:19 Conversation on UX Testing and Evaluating User Experience

21:12 Using Data to Improve Business Success: Tips and Tricks for UX Design

24:15 Exploring Design Thinking and UX Principles for Online Businesses

26:00 Exploring UX Copywriting

27:26 Heading: UX Design Tips for Busy Business Owners

Connect with Susan Here:

Learn more about hosts Michelle Pontvert and Olivia Radcliffe at

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.









Sleep Timer


End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How UX Can Enhance Your Conversions

How UX Can Enhance Your Conversions

Olivia Radcliffe & Michelle Pontvert