How UX Research Is Changing the Automotive Landscape with Dr. Thomas Vöhringer-Kuhnt
Update: 2023-06-29
Description
In this episode of Designing for Movement: The Mobility UX Podcast, host Julian Brinkley is joined by Dr. Thomas Vöhringer-Kuhnt, Director of Advanced User and Product Research at Lotus Tech Innovation Centre.
Join them as they discuss:
- The ins and outs of HMI/UX research, design, development, and prototyping
- Prioritizing user research in the automotive industry
- Balancing qualitative and quantitative methods to understand your users
- The impact of Android Auto and Apple CarPlay on HMI and UX research
- How electric vehicles impact the automotive design industry
Thomas is a highly experienced professional in user research within the automotive industry, equipped with a strong academic background in psychology and engineering. In his current position, Thomas actively advocates for product solutions that prioritize end-user needs and preferences. He consistently develops innovative user-elicitation methods to cater to unique research demands and collaboratively engages in all phases of user research based on stakeholder requirements.
Before Lotus, Thomas was a Director of HMI/UX at Geely Auto Technical, Co-Program Manager at Luxoft Consulting Germany, Senior Human Factors Engineer at Harman International, a Mentor UX Design at CareerFoundry, and had a couple of different roles at Continental Automatic.
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