How Uefa is capitalising on 'party time' and more with Guy-Laurent Epstein

Update: 2024-11-21

Description

In a conversation recorded at SportsPro Madrid, Tom Bassam talks to Guy Laurent-Epstein, Uefa's marketing director, with their wide-ranging conversation covering Euro 2024, the revamped Champions League, the Conference League and the direction of the women's game.

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

For better or worse, SportsPro's annual Christmas quiz is back

2024-12-1937:26

Is the Club World Cup more of a real tournament now?

2024-12-1236:54

Ep 6: The WSL's plan to become a powerhouse sports property | How to Win

2024-12-1149:19

The WTA Tour just increased its revenues by 24% so we spoke to the woman who made it happen

2024-12-0537:28

Ep 5: Leading Brighton, the club using data to challenge the big boys of European football | How to Win

2024-12-0455:45

TV isn’t dead, public service broadcasters still matter and other SportsPro Madrid thoughts

2024-11-2849:46

Ep 4: Rebuilding British Cycling with CEO Jon Dutton | How to Win

2024-11-2747:38

How Uefa is capitalising on 'party time' and more with Guy-Laurent Epstein

2024-11-2147:08

Ep 3: Once the deal is done... growing a $650m business through mergers and acquisitions | How to Win

2024-11-2051:00

This is how you do sports marketing with social impact

2024-11-1434:41

Ep 2: An insider's guide to executing a tech-enabled strategy to gain a competitive advantage | How to Win

2024-11-1333:45

The AI-powered reality for Populous and the sports venues of the future

2024-11-0727:53

Ep 1: Delivering ROI as an investor with Bruin Capital CEO George Pyne | How to Win

2024-11-0642:30

Introducing... How to Win

2024-11-0400:36

Is this new triathlon series showing the way for how to run a challenger sport?

2024-10-3134:49

How the stars of the WSL are protecting themselves amid the reality of professionalisation

2024-10-3032:50

Who is the most marketable athlete in the world?

2024-10-2439:54

How did the NBA get such a good rights deal? Plus, checking in on the NFL's London games with Henry Hodgson

2024-10-1738:55

Manchester City v the Premier League was a split decision, right?

2024-10-1035:22

All the things we don’t know about the Club World Cup and BodyArmor’s plan for sports drink domination

2024-10-0349:40

00:00

How Uefa is capitalising on 'party time' and more with Guy-Laurent Epstein

#box-pro-ellipsis-173613095792277{-webkit-line-clamp:2;}How Uefa is capitalising on 'party time' and more with Guy-Laurent Epstein

How Uefa is capitalising on 'party time' and more with Guy-Laurent Epstein

SportsPro

How Uefa is capitalising on 'party time' and more with Guy-Laurent Epstein