How Visa's Insight Director Shapes Marketing Strategy
Description
In this episode of What's Working In Marketing, we sat down with Michael Nevski, Global Director of Insights at Visa, for a candid conversation about the evolving world of insights. Michael, a "recovering marketer," shares his fascinating career journey from marketing to insights, revealing why he believes the insights function acts as "the neck that turns the head" of a company.
Discover why marketers often misunderstand the true value of insights and how to foster a more strategic partnership with insights professionals. Michael also dives into the challenge of insights silos within large organizations and offers practical, technology-driven solutions for better knowledge sharing, including the role of generative AI. Plus, get his take on the balance between privacy and convenience in the age of hyper-personalization.
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