Marlene Rubenstein and Dena Fox of the Rubenstein Fox Team at Baird & Warner are a top 1% team in Chicago. In addition, they’re also top 1% in Chicago’s North Shore and also top 1% at their brokerage. In our episode this dynamic mother-daughter team leaders discuss how they built their business and continue to evolve to meet the needs of their clients covering the suburbs down to the city. They discuss how they pre-market and front-end load so that their properties can sell before hitting the MLS. Their energy and dedication are infectious and it’s no surprise why they’re at the very top in production and customer satisfaction.

If you’d prefer to watch this interview, click here to view on YouTube!

Marlene Rubenstein can be reached at 847-565-6666 and rubensteinfoxteam@bairdwarner.com

Dena Fox can be reached at 847-565-6666 and dena.fox@bairdwarner.com

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Transcript

D.J. Paris 0:00
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Hello, and welcome to another episode of Keeping it real, the largest podcasts made by real estate agents and for real estate agents. My name is DJ Paris, I am your host and guide through the show. And if you’re new to the show, welcome aboard. If you are a returning listener, thanks for continuing to support our show. And a couple of quick announcements before we get started with the Rubenstein Fox team from Baird and Warner, it’s a great interview, you’re going to love it in just a moment. First, tell a friend, the best way you can support our podcast is to share it with another realtor that you think could benefit from hearing from people like the Rubinstein Fox team, and hearing about what top producers do to grow their business. So just share it with one other realtor that you know out there. Second, please join our Facebook page you can find us@facebook.com forward slash keeping it real pod what we do on there’s a couple of things. Every single day, we post an article that we find online dedicated to helping real estate agents grow their business. And of course, we post links to every one of our episodes. And now in addition to both of those things, we’ve added a third feature where you can watch our videos being recorded live. So we stream them live because it usually takes us a couple of weeks once we record them to actually produce them into the format you’re listening to now but you can actually watch a kind of a behind the scenes making of if you tune in to Facebook and you’ll get notified because when we go live, Facebook will notify you so you can watch it there. And that’s been really a lot of fun for our listeners. So follow us on Facebook once again that’s facebook.com forward slash keeping it real pod and as always, you can visit our website to stream every episode we’ve ever done, which is keeping it real pod.com Thank you for continuing to listen and now on to our interview with the Rubinstein Fox team.

Today on this show, we have Marlene Rubenstein and Dina Fox from Baird and Warner, Marlene and Deena are cofounders of the Rubenstein Fox team on Chicago’s North Shore and the city. This mother daughter do have a team of agents working with them giving this top producing team the ability to help buyers, sellers and renters from the city of Chicago all the way up through the North Shore and beyond. Whether it’s luxury real estate starter homes or renting your first apartment, Marlene and Deena are your go to for all things real estate. They are not only top 1% producers in the city of Chicago, they’re also top 1% producers in the Chicago suburbs, North Shore and specifically and also top 1% at the company they’re at which is bird and Warner’s they are by the way, one of our most requested guests since we started this show. We’re super honored to have them please visit their website which is Rubenstein Fox team dot Baird warner.com. I’ll post a link to that in the show notes. And welcome Marlene and Dina.

Marlene Rubenstein 4:02
Thank you.

D.J. Paris 4:04
Thank you guys, this was this is a really big honor for us to have you on the show. And Marlene, I would love to start with you and tell have you tell our audience, our listeners how you got into real estate.

Marlene Rubenstein 4:17
So my family, my father was a builder and in my family if you walk to work, and no one in my family really spoke English well my family every single aunts, uncles, cousins, mother and father, they were all Holocaust survivors. So my dad would build the condominiums. My mother had exquisite taste, she would decorate them and I would rent them for the most part. My dad did a lot of rentals and he built a lot of downtown Evanston. And just like any other child, I never listened to what my parents told me so I went into retail and opened and trained salespeople all across the country and then started a public relations and marketing company did the askers for many years and And I had these wonderful children that I would see, but I was always working. And so one day, I just thought, This is crazy, right? Like, I’m going to get my real estate license because I would walk every morning and I’d say see that house, it’s going to sell see that house. And it was just in my blood. So I chose Baird and Warner because I liked their commitment to community because at the time, I joined them at a public relations and marketing company where I married international retailers, because I liked retailers with a culture. And I married them with philanthropy. So I did a lot of philanthropy and Dina and I are very involved. I found that the women’s board the National Kidney Foundation of Illinois, I’m very involved in the United States Holocaust Memorial Museum. So I liked that pulse. And I liked Berna Warner’s commitment to community. So I joined Baird and Warner, I joined their board of directors for their goodwill network, because that was interesting to me. And while I love real estate, you know, for me, I’m a bit of a workaholic. Right? So I hit the ground running, I love what I do, because that’s just my personality. And Deena is a twin. And so they often heard me talking about it when they turned 21 I’m like, you know, you gotta get your license and clean up. I actually was in New York one day and a client wanted to look at a house almost on the lake and Glencoe. And Dena had just gotten her license. I’m like, Dean, I need your help. And they loved her. And at the time, she sold my most expensive house.

D.J. Paris 6:30
2121

Dena Fox 6:33
It was a little bit after that, but not not far off. It was I was out of college. I think I’m okay. 22

D.J. Paris 6:40
Yeah, that is incredible. What a great story. And by the way, we should mention, Deena not only is a twin, Deena has twins herself. So Right.

Dena Fox 6:51
Twins and and a two year old, wild ride in my house.

D.J. Paris 6:57
So Tina, tell us about tell us about or I’m sorry, I didn’t mean to cut you off. Go ahead. No, no, it’s

Marlene Rubenstein 7:01
okay. So like, what I love about real estate is, I just love family, right. So the most important thing to me is family and our clients sort of become our family. But I adore my children, right, have a wonderful relationship with them. And they’re a whole lot smarter than me. And so, Dena will tell you a little bit about her background. And I kept saying to her, God would be my dream one day, but I’ll let you talk about your background. Yeah, so

Dena Fox 7:25
my background is in finance, I was in investment banking for a number of years out of college and, and then went into corporate development for discover and help them launch their home equity loan business. And like my mom said, I had gotten my license when I was in college. And was, was looking for a way to be more client facing again, at but also, you know, kind of round up my skill set, I felt like, as a business person, you need to have both finance skills and sales skills. And I felt like I had that finance and data skill set, but really had never learned how to sell or negotiate and my life. And anybody could tell you that that is the number one one of the number one skill sets that my mom has is that she you know, can sell a shirt off your back. So I figured nobody else, you know, better to learn from them than her. So I joined her in 2013. And and, you know,