DiscoverThe Marketing Factor, by Cobble HillHow Wes Carter's Investment in Personal Wellness is Defining the Future of the Packaging Industry
How Wes Carter's Investment in Personal Wellness is Defining the Future of the Packaging Industry

How Wes Carter's Investment in Personal Wellness is Defining the Future of the Packaging Industry

Update: 2024-09-11
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Wes Carter is the President of Atlantic Packaging and Founder of A New Earth Project. But business success is only part of Wes’ story. In this episode, he also shares his personal journey of self-discovery through yoga and plant medicine, and how these experiences led him to revolutionize Atlantic Packaging's approach to sustainability with A New Earth Project.

From collaborating with pro surfers to eliminate single-use plastics in surfboard packaging to helping major brands reduce their environmental impact, Wes shows how focusing on health and wellness can create positive change while still clearing a profit.

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How Wes Carter's Investment in Personal Wellness is Defining the Future of the Packaging Industry

How Wes Carter's Investment in Personal Wellness is Defining the Future of the Packaging Industry

Marketing Factor