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How Would You Beat United Airlines?

How Would You Beat United Airlines?

Update: 2020-07-31
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In this episode, we look at a few different elements of Jobs Theory using United Airlines. How would you beat a huge airline like United? And who is the real competition for airlines. As Covid makes clear, airlines are not just competing with other airlines. We explore how you can use JTBD techniques to analyze your competitors and identify competitive threats that are not always obvious. 

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How Would You Beat United Airlines?

How Would You Beat United Airlines?

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