Discover how Sara Kathleen Gordon, GM at Zoe, shares transformative insights into how Zoe revolutionized influencer marketing 🌟. In this episode of the "Moments" podcast, Sara discusses Zoe's groundbreaking approach to utilizing micro-influencers, crafting purpose-driven campaigns, and navigating the complexities of nutrition and wellness marketing in today's digital landscape.

From Zoe's pivotal role in fighting misinformation during the pandemic with their COVID symptom study app to their innovative strategies empowering consumers through personalized nutrition tools, Sara dives deep into actionable strategies that drive growth and build trust. Learn how Zoe's science-backed ethos ensures credibility in influencer partnerships and how their mission to improve global health shapes their impactful marketing.

This episode also features personal "aha moments," Sara's journey in marketing, and her inspiring take on embracing challenges for growth. Whether you're an entrepreneur, marketer, or simply curious about the intersection of health, tech, and business, this conversation offers invaluable insights into creating meaningful connections with audiences.

Tune in for industry secrets, growth marketing tips, and purpose-driven strategies that can redefine how brands engage and inspire. Don’t miss this thought-provoking discussion that bridges business innovation with a commitment to better health for all.

#performancemarketing #contentmarketing #influencermarketingagency #influencermarketing #socialmediamarketing

#influencermarketing #influencermarketingagency #influencermarketinginsights #socialmediamarketing #digitalmarketing

CHAPTERS:
00:00 - Intro
00:59 - Retreat Experience
04:51 - Background Before ZOE
06:32 - Early Digital Marketing Insights
11:13 - Assessing Credibility
18:30 - Overview of ZOE
27:14 - Nutrition Accessibility Issues
28:08 - Sourdough Bread Recipe
31:02 - Defining The Moment
36:47 - Creating Transformative Moments
41:55 - Experiencing An Aha Moment
43:07 - Embracing Discomfort Annually
44:18 - Book Recommendation: Couples That Work
49:08 - Contacting Sara
49:55 - Outro