How a Loungewear Brand Uses Their Focus on Quality Products and an Omnichannel Strategy for Marketing | Mallika Jain - Founder, Be Aside
Description
Be Aside is a comfortable loungewear brand for both men and women.
The brand was born during the COVID-19 pandemic when people were looking for comfortable yet presentable clothes to wear at home. The founder of Be Aside, along with her mother-in-law, realized that they needed something to wear that would be suitable for casual outings like grocery shopping or getting coffee, without having to wear heavy denim or traditional Indian wear that can be uncomfortable in the hot summer months.
They found the perfect solution in loungewear and began creating products that catered to this need.
Initially, their marketing strategy was simple: post pictures of their products on Instagram. However, they soon realized this approach wasn't yielding the desired results, so they began doing photo shoots in different locations and promoting their products.
Be Aside believes in taking things one step at a time, focusing on consistency and producing high-quality products. As a result, they could approach celebrities to do ads wearing their products. They believe sticking to your quality will bring results over time and they stick to that mantra.
Be Aside doesn't have its own website but is on different marketplaces. They feel that being present on various platforms helps them build credibility and grow faster.
United States
