How a Scientist Boosted Typeform’s ARR by $8 Million Dollars | E11
Description
Ignasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch.
Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation in mind, it’s no surprise that Ignasi brings a scientific approach to iterating on pricing and product strategy.
Show notes:
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(00:00:00 ) Introduction
(00:00:59 ) The $8 Million Pricing Strategy
(00:07:28 ) Building a Data Foundation for Product Growth
(00:15:25 ) Hypothesis-Based Product Strategy
(00:23:43 ) Navigating Imperfect Data
(00:29:23 ) Building a Growth-Oriented product Team
(00:36:58 ) Leading & Building Product Growth Teams
(00:40:21 ) Ignasi's Book Recommendations
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Links:
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