DiscoverThe Pubcast with Jon LoomerHow are Meta's Changes to Aggregated Event Measurement Possible?
How are Meta's Changes to Aggregated Event Measurement Possible?

How are Meta's Changes to Aggregated Event Measurement Possible?

Update: 2023-05-25
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Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

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How are Meta's Changes to Aggregated Event Measurement Possible?

How are Meta's Changes to Aggregated Event Measurement Possible?

Jon Loomer