DiscoverThe One-Eyed Man with Mike StopforthHow big is Big Enough? — Lee LeFever (CommonCraft.com | Co-founder)
How big is Big Enough? — Lee LeFever (CommonCraft.com | Co-founder)

How big is Big Enough? — Lee LeFever (CommonCraft.com | Co-founder)

Update: 2020-09-19
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Another Solid Gold Podcast



How big is Big Enough? — The alternative approach to success and lifestyle design
Lee LeFever (CommonCraft.com | Co-founder)

In this episode I talk to Lee LeFever, co-founder of Common Craft and author of the freshly released book Big Enough. I've been following Lee since my earliest social media (ad)ventures, and deeply respect the quality of Sachi (Lee's wife and partner) and his work, their articulation of purpose, and their deliberate commitment to designing a business that perfectly enables their quality of life.

We talk about the process of writing this important and timely book, Lee and Sachi's partnership, the dangers of success without direction, and much more.

Common Craft is known for being pioneers in the field of ""explainer"" videos, having inspired the explainer video genre in 2007 with their ""in Plain English"" series of videos. The business has grown into a membership service used in over 50 countries today. Membership provides access to online libraries of original videos and downloadable visuals. In 2012, Common Craft founder Lee LeFever published The Art of Explanation (Wiley). It has been translated into 7 languages. Common Craft also operates the Explainer Academy, which teaches explanation and animated video production skills via online courses.




The Common Craft website. www.commoncraft.com


Big Enough: Building a Business that Scales with Your Lifestyle page on Amazon https://www.amazon.com/Big-Enough-Building-Business-Lifestyle/dp/1989603181


Music : Mike Morse | Perfect Teamwork





Engage with Mike https://mikestopforth.com/


Connect with Mike on LinkedIn https://www.linkedin.com/in/mikestopforth/


Follow Mike on Twitter https://twitter.com/mikestopforth





When you're ready to #BeHeard, contact the podcast specialists at SolidGold.co.za



Another Solid Gold Podcast

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How big is Big Enough? — Lee LeFever (CommonCraft.com | Co-founder)

How big is Big Enough? — Lee LeFever (CommonCraft.com | Co-founder)

Mike Stopforth | Solid Gold Podcasts #BeHeard