Many companies challenge diversity norms in their advertising but are hardly doing the same in the products that they sell, from taking a "shrink and pink it"  approach to the products they create for women to completely ignoring many minority communities. 

In this episode we ask the question, is what we're selling part of the problem and how do we make sure that progressive comms aren’t a hollow vessel for regressive products?

Giving answers and advice are Davina Rajoopillai, co-founder and Executive Producer at BADLANDS and Ugla Stefanía Kristjönudóttir Jónsdóttir, columnist at Metro and Co-director of My Genderation CIC. 

Credits 
Created by Lucky Generals 
Produced by Noel Bussey at Wildstorm PR
Hosted by Rachel Hamburger, Strategy Director at Lucky Generals