Your eCommerce growth doesn’t stall because of bad marketing.

It breaks when your cash flow can’t keep up with the plan.

In this episode, Jason Chappel breaks down how eCommerce growth really works now, why customer lifetime value is still the long game, but cash flow is the constraint that decides whether you survive long enough to play it.

You’ll learn how to think about growth in terms of flow, not just metrics, how retention, acquisition, and spend timing actually interact, and why so many “profitable” brands still feel permanently under pressure.

If you’re growing, or trying to, and the numbers never quite feel calm, this will help you reframe what matters and what to fix next.

Book a free growth call and learn how I help eCommerce brands, like yours grow: ⁠https://www.wearedefiant.io/contact⁠

Join my eCommerce Growth Made Easy community on Skool for FREE: https://www.skool.com/e-commerce-growth/about