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How purpose is a business differentiator: the Fiix story

How purpose is a business differentiator: the Fiix story

Update: 2023-01-24

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In this episode of the Georgian Impact Podcast about the importance of purpose within a company, we talk to James Novak. The former CEO of Fiix Software — now a Rockwell Automation Company — explains the company’s journey of discovering its maintenance management solution could go beyond its utility and tackle real problems like climate change. Through that journey, they explained how a purpose was important for employee attrition, attracting consumers and so much more.

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How purpose is a business differentiator: the Fiix story

How purpose is a business differentiator: the Fiix story

Georgian