DiscoverThe PPC Mastery PodcastHow she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36
How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36

How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36

Update: 2025-03-19
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๐ŸŽ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit


Kat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP.

Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/


๐Ÿ—ž๏ธ ๐—ฆ๐˜‚๐—ฏ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฏ๐—ฒ ๐˜๐—ผ ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฃ๐—– ๐—˜๐—ฑ๐—ด๐—ฒ.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (โ‚ฌ199 value): https://www.ppcmastery.com/newsletterย 


๐Ÿ”ฅ ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜๐—ฎ๐—ธ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—”๐—ฑ๐˜€ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜…๐˜ ๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น? ๐—๐—ผ๐—ถ๐—ป ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฃ๐—– ๐—›๐˜‚๐—ฏ!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) โ†’ https://www.ppcmastery.com/hub


Chapters

00:00 Introduction and Guest Welcome

01:05 The Journey of House of Performance

02:23 Building a Unique Company Culture

05:53 Challenges and Growth

09:02 Team Dynamics and Client Relationships

17:25 Future Goals and Reflections

22:37 Firing a Difficult Client

23:13 Addressing Burnout in the Industry

24:31 The Importance of Curiosity and Perseverance

27:02 Specialization in Digital Marketing

28:38 Balancing Work and Family Life

32:05 Rapid Fire Questions

38:53 Final Thoughts and Takeaways

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How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36

How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36

Miles McNair & Bob Meijer