How small businesses can successfully DIY their email marketing | Takeaways from Hyping Honey
Description
Shownotes:
Let’s dive into the strategies and methods used in the South Mountain Bees holiday tease email, featured in Episode 46.
Ideas you don’t want to miss
(02:35 ) Takeaway #1: Outsource to systems, not just people
(03:41 ) Takeaway #2: Don't hate on pop-ups, but time them right so they aren’t hateful
(04:11 ) Takeaway #3: Know your audience's unique engagement signals
(07:06 ) Takeaway #4: Keep testing on social, but keep some exclusivity for your subscribers
(07:44 ) Takeaway #5: Make your One Reader someone in your life
(08:18 ) Takeaway #6: Avoid tease emails if you need measurable results
(08:47 ) Takeaway #7: There’s no avoiding “primed” spending periods
(09:37 ) Takeaway #8: Look beyond subject lines - optimize all four inbox "open me" elements
(11:01 ) Takeaway #9: Use "sell vs. tell" when the product is highly anticipated
Links from this episode
Take a look at the emails we featured in Ep. 46
Grab my free Reengagement Playbook to design your unique re-engagement strategy
Take 10% off the Playbook that inspired this email (the Promos and Launches Playbook) with code BEE10
Hear Heather’s take on subscribers who will never buy in Episode 44
Dig into how to test ideas on social in Episode 37
Get the full discussion on the pros and cons of tease emails in Episode 2
Learn the Show vs. Tell feature highlighted in Episode 43
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
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