In this episode of The Flywheel Effect, hosts Brent Sonnek-Schmelz and Matt Bernath sit down with Anthony Savona, Content Director at Residential Systems Magazine. They explore how the custom integration industry has changed over the years and what integrators really want from trade media.

Anthony explains why product reviews and hands-on gear coverage remain the most sought-after content, even as digital publishing reshapes how professionals discover information. He shares the challenges of balancing honest editorial with the realities of advertising, and why trust is more important than ever. The conversation moves from the nostalgia of print to the complexity of today’s omnichannel world, where attention is fragmented and credibility is earned every day.

Looking ahead, Anthony sees the industry’s resilience as a key strength, noting the rise of business maturity among integrators and the growing importance of new areas like lighting, power, and aging in place. He makes the case for optimism, grounded in the industry’s ability to adapt and solve problems together.