DiscoverThe Digiday PodcastHow the Martin family went from part-time vloggers to a family of social media mavens
How the Martin family went from part-time vloggers to a family of social media mavens

How the Martin family went from part-time vloggers to a family of social media mavens

Update: 2024-05-28
Share

Description

 What started as a part-time, pandemic-induced pregnancy journey vlog has turned into a family business for social media creators Ben and Lazara Martin, and their three boys.

Since 2020, the couple has racked up nearly 8 million followers across social media, boasting family-friendly content to strike deals with brands like Huggies, Flexcar and Applebee's. But even as the influencer and content creator landscape continues to grow, changes in platform algorithms, the looming TikTok ban and more put pressure on creators.

In the second episode of the Digiday Podcast creator series, the Martin family talks being full time content creators, navigating said ban and more.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How the Martin family went from part-time vloggers to a family of social media mavens

How the Martin family went from part-time vloggers to a family of social media mavens

Digiday