How the SAG-AFTRA and WAG Strikes are Shifting the Way Films are Promoted
Update: 2023-08-31
Description
With the stars unavailable, audiences have become key to promoting the latest releases.
After years of unprecedented change, the ongoing SAG-AFTRA and WAG strikes in Hollywood are raising important questions about industry practices.
However, with much of the industry at a standstill and actors unavailable to promote major studio films, film marketers are all asking the same question - how can distributors make up for the traditional PR cycle coming to a halt?
Join Dominic Kwaczynski and Navrin Secker in this episode of The Cinema Sitdown as they discuss how the strikes have forced a change of hand for distributors and how audience driven marketing has been key to promoting the latest releases.
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