DiscoverThe Hustle Daily ShowHow the US is draining Japan's matcha supply, even with tariffs
How the US is draining Japan's matcha supply, even with tariffs

How the US is draining Japan's matcha supply, even with tariffs

Update: 2025-09-032
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America's matcha obsession has created such massive demand that Japan's record production still can't keep up. We examine how social media turned a traditional tea ceremony into a global commodity crisis, proving that even your caffeine addiction can become a victim of international trade warfare. Plus: Kraft Heinz goes to splitsville and startup Flip goes out of business.


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How the US is draining Japan's matcha supply, even with tariffs

How the US is draining Japan's matcha supply, even with tariffs

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