Welcome, dear listeners, to Makes You Wonder!

In this episode, Oskar is joined by creative technologist and POGO Agency founder Arthur Tinsley, whose work sits at the intersection of technology, storytelling, and innovation. Arthur shares a fresh, honest take on how creative tech can move beyond buzzwords—drawing on work like siren-detecting ad campaigns and personalized AI-powered content for Snickers to show how technology can create emotional resonance, utility, and meaning.

In the ep:

⚡ Why “innovation” isn’t just about new tools—it’s about new ways of thinking

⚡ The importance of starting with insight, not tech

⚡ How to avoid gimmicks and build campaigns with emotional impact

⚡ The rise of “taste” and curation as creative superpowers

⚡ Why democratization of tools will reshape brand storytelling in 2025

Arthur also shares the behind-the-scenes stories behind some powerful work:

• The Ben Kinsella Foundation Campaign – Using machine learning to detect sirens in real-time and connect with audiences on the trauma of knife crime:Link: https://pogo.agency/work/ben-kinsella-foundation/

• Snickers x José Mourinho AI Campaign – A hyper-personalized branded experience using generative video and humor to drive reach and engagement

  Link: https://pogo.agency/work/snickers/

  
  

Where to Find Arthur

🌐 Website: https://www.pogo.agency

💼 LinkedIn: Arthur Tinsley

Media References

• Ben Kinsella Foundation Campaign
• Snickers AI x José Mourinho (or drop link if available)
• Brickit App – AI for LEGO remixes
• Midjourney